My boss at work has been trying to talk me into looking into a new broker, zecco. He pays $4.50'ish for trades while im paying $9.95 with ING. While Im happy with ING, the $9.95 is added up with multiple small purchases, and beginning to feel as though its taking away from my buying power. If I had $1000 to invest monthly, it wouldnt matter as much (I'd be buying into more expensive blue-chip funds, and diversify less)
Im curious what the differences are really with these different brokers.....aside from tools, fees, etc. Is someone like tradeking going to expose me to risk more than say, fidelity? I know fidelity isnt going out of business anytime soon & taking my stocks with them. -where as zecco and these lesser known/smaller companies.....i dunno how long theyre going to be around, which was my basis for choosing the company im currently with.
Any opinions?